A target market is the special group of individuals to whom you wish to achieve through… 1 answer below »

2.1. Target Market and Positioning Statement
Target Market:
A target market is the special group of individuals to whom you wish to achieve through your message. They are the individuals who purchase your products or services most probably, and they are linked by some prevalent features, such as demographics and conduct.
The target group involves individuals between the ages of 30-45, this age group seemed to be most suitable for Fairphone because these individuals have completed school or university and are generally working to build a permanent existence. They want a nice working phone with all the basic characteristics that a smartphone offers nowadays. The age bracket is also the generation of individuals starting families and individuals begin to be more worried about social responsibility and the climate in this life stage as well.

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