Assume Product X shows the lowest sales Jan-March, slightly better sales July-August, increased sales April-June and a huge increase in sales Sept-Dec.
If you had $10,000 to spend in advertising, in which quarter would you invest the MOST advertising dollars? In which quarter would you invest a bit more? In which quarter would you invest the least? Is there a quarter in which you would do NO advertising?
Why, as a marketer, do you decide to invest your ad dollars the way you have chosen?