Integrated Communication (Barnes and noble)
- Discuss the channels you will be using to advertise and communicate with your target market. (as stated, use a mix of traditional, social media, and new technology) minimum of 3 advertising components.
- How does your advertising follow the advertising theory Hierarchy of Effects? (pg 122)
- Tie this into message strategies (pg 159 – cognitive, affective, conative)
- Discuss how you will be connecting your advertising to appeals (pg 160-pg 169 and fig 6.3)
- Discuss how you are connecting your advertising to personal values – (pg124)