Barry University RK Maroon Company Case Study

R.K. Maroon (RKM) is a seed-stage, Web-oriented entertainment company with important intellectual property. RKM’s founders, all technology experts in the relevant area, are anticipating a quick leap to dot-com fortune and believe that their unique intellectual property will allow them to achieve a subsequent (Year 3) $100 million venture value with a one-time initial $2 million in venture financing.

In contrast, similar dot-com firms in their niche are currently seeking multistage financing amounting to $10 million to achieve comparable results. The founders have organized with one million shares and are willing to grant venture investors a 100 percent return on their business plan projections.

A. What percent of ownership must be sold to grant the 100 percent three-year return?
B. What is the resulting configuration of share ownership (starting from the one million founders’ shares)?
C. Suppose the venture investors don’t buy the business plan predictions and want to price the deal assuming a second round in

Year 2 of $8 million with a 40 percent return. What changes?
D. Suppose the venture investors agree with the founders’ assessment, price the deal accordingly (as in Part B), and turn out to be

wrong (an additional $8 million at 40 percent must be injected for the final year).

1. What is the impact on the founders’ and round-one investors’ final ownership assuming the second round is funded by outsiders?

2. Compare these results to your results for Part C.
3. Who bears the dilution from an anticipated round? 4. Who bears the dilution from an unanticipated round?

E. Suppose that the deal is priced assuming the second round (as in Part C) and it turns out to be unnecessary. Comment on the final ownership percentages at exit (Year 3). What do you conclude about the impact of anticipated but unrealized subsequent financing rounds?

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