BHVS U1 DB2

write 500–700 words that respond to the following questions with your thoughts, ideas, and comments.  Be substantive and clear, and use examples to reinforce your ideas:

  • What product did you choose to analyze for the Key Assignment, and why? What were your initial reactions to the product advertising campaign under analysis?
    • Did the campaign change your attitude? If so, how?
    • Did the campaign change your behavior? If so, what did you do differently?
  • Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign: 
    • Authority: Did the campaign use an authoritative figure to persuade you?
    • Reciprocity: Did the campaign offer something in reciprocation?
    • Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?
    • Social Proof: Do you feel a sense of social approval because of the campaign?
    • Likeability: Do you like the people in the campaign?
    • Scarcity: Does the campaign imply a scarcity of the product?

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