How do you tailor an argument to SOAP in a business letter?

How do you tailor an argument to SOAP in a business letter? Select all that appl;y.
A. through content
B. through style
C. by figuring out what you would want to hear from someone trying to convince you
D. none of the above

"Get 15% discount on your first 3 orders with us"
Use the following coupon
"FIRST15"

Order Now