Individual Project Unit: Selecting Strategy

Regarding your research topic selected in unit 1 ( Topic proposal: The use of e-commerce and its advantages over traditional marketing.)and your research question, hypothesis and five survey questions created in Unit 2,(

(What procedures should be put in place to encourage employee development and employee retention?)

Survey Questions

1. Are there opportunities for professional development within the organization?

2. Are there opportunities to job shadowing of senior level employees.

3. Do you feel you manager values your professional goals.

4. What type of development can employees benefit most from?

5. Do you feel recognized my management?)…………

Write a narrative 800-1,000-word paper describing your proposed research.

Creating the Research Paper Introduction, Purpose of the Study, and Methodology

The required information for this Individual Project includes the following:

Introduction

  • Business, organizational problem, or topic
  • Problem statement

Purpose of the Study

  • One research question
  • Hypothesis regarding the research question
  • Rationale for selecting your proposed research strategy utilizing your two articles identified in unit 1 for support

Methodology

  • Research strategy that you will use to explore the problem
  • Method for securing the sample population
  • Method for delivery of the survey instrument
  • Research instrument to collect data
    • Include a copy of the actual survey, complete with the introduction to the study (including all of the ethical considerations that should be included in the survey introduction. See Ethical Concerns: Informed Consent in the Unit 2 M.U.S.E.).

The following information MUST be included:

  • The business, organizational problem, or topic
  • The problem statement
  • The research strategy that you will use to explore the problem
  • 1 research question
  • Your rationale for selecting your proposed research strategy
  • 1 research instrument that you will use to collect data
  • A questionnaire or survey with at least 5 research questions for the study
    • Survey example:
      • What do you know about Brand X?
      • Would you be willing to try Brand X if a free sample was available?
      • If you answered yes to Question 2, please explain why.
      • What is one of the most important features of a product for you?
      • How do you decide what product to buy?

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