Marketing Seminar: Week 4-Discussion Question-“Consumer consumption and materialism: Blame it all on marketing!”

Discussion Question (week 4):

Please read the attached pdf files: “Ch6 Segmentation, Target Marketing, Positioning, and CRM” and “Ch7 Product Strategy and New-Product Development”, which are Chapter6 & Chapter7 from the text book and they are 78 pages long in total.

After you read the attached files, please use the knowledge try to answer the Discussion Question pasted blow.


Many people complain that we have become too materialistic as a society, that we do not save enough money, and instead we consume too much, get into financial debt and undermine our children’s prosperity. They blame marketing for this, arguing that marketing and marketing organizations make people more materialistic.

Do you agree or disagree with the complaint? What is your take?


*Your answer should be no less than a one-page single-spaced document.

**Please make sure the originality and quality of your work.

***There will be a subsequent assignment one or two days later related to responding to three other students’ answers. For the subsequent assignment, I will check your availability first and invite you to do it if you are available.

****I will also attach the question description for convenience.

Thank you!