MKT660 Grand Canyon University International Marketing Plan Analysis Essay

International Marketing Plan

Select one company with which you are familiar.

In a paper (1,000-1,250 words), summarize the company’s vision and intended marketing strategy. In your summary, include the following components:

Provide a description of the products/services the company offers, its target market, and the general marketing strategy that you would expect to use for that product or service.

Based on the company you selected, describe how you will forecast sales, and explain how you will research and approach the country/target/market.

Provide general justifications for your financial estimates and include a list of the key elements of your international marketing plan.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center.

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