You are the chief marketing officer for a large international organization that provides service to over 25,000 retail outlets. Management wants to improve sales by increasing business with existing customers and getting new customers as well. You feel that the best way to do this is to start by providing your field staff with new laptops and software.
Your assignment is to develop a PowerPoint presentation that you will give to the Board of Directors of your Corporation to justify spending approximately $100,000 on this program. Your presentation should cover at least the following key points – showing all the new program will either save money or increase revenues:
· How will the new communication tools allow the field sales staff to spend more time with existing customers and developing new business?
· What types of communication tools can be linked together to improve overall efficiencies and the field sales staff’s access to information?
· How can this new program feed valuable information into the master database of the organization.
A minimum of one reference beside the text should be utilized.
PowerPoint presentation using correct APA formatting (Headers, one inch margins and double spacing, title page and References page, etc.).
Excels in responding to assignment below.
Interesting, demonstrates sophistication of thought.
Central idea/thesis is clearly communicated, worth developing; limited enough to be manageable.
Paper recognizes some complexity of its thesis: may acknowledge its contradictions, qualifications, or limits and follow out their logical implications. Understands and critically evaluates its sources, appropriately limits and defines terms.
Uses a logical structure appropriate to paper’s subject, purpose, audience, thesis, and disciplinary field.
Sophisticated transitional sentences often develop one idea from the previous one or identify their logical relations.
It guides the reader through the chain of reasoning or progression of ideas.
Uses evidence appropriately and effectively, providing sufficient evidence and explanation to convince.
APA style is used throughout and in the correct manner.