Question 1. 1. (TCO E) As the marketing manager for the manufacturer of a new line of computer jump drives, what strategy would you use to get your

Question 1. 1. (TCO E) As the marketing manager for the manufacturer of a new line of computer jump drives, what strategy would you use to get your channel members to promote your product? What is the difference between a Push marketing strategy and a Pull marketing strategy? Explain how you might use each of these strategies assuming low brand loyalty in this category. (Points : 15)

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