Question: Read the Case Study on page 131 of your textbook and answer the “Case Questions” on page 131 & 132.FRANCHISING AN ENTREPRENEUR’S GUIDE 4TH EDITION.
1. How should Yvonne organize her franchise system so that she can sell new franchises and support the franchisees once opened?
2. What three levels of development should Yvonne accomplish before starting her franchise program?
3. What else does Yvonne need to know before franchising?
4. What can Yvonne Learn from Jim Peterson that would help her to become a better franchisor?