Read the following case study Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand…

Read the following case study

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

  •  In your own words, how would you describe “ambush marketing”? Include two examples with your description.
  •  What are the advantages and disadvantages (risks and consequences) of ambush marketing?
  •  What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
  •  Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy?
  • Explain.
  •  Can ambush marketing be both intentional and unintentional? Explain.
  •  As a leader of an organization, would you allow the practice of ambush marketing? Explain.
  • Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment.

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