Review the Kellogg module resources, Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg’s Cereal Sales Ever Return to Normal? Discuss the following: Background of the market Competition Industry trends Overall market and key segments

Review the Kellogg module resources, Who Killed Tony the Tiger? How Kellogg Lost Breakfast and Will Kellogg’s Cereal Sales Ever Return to Normal? Discuss the following:

  • Background of the market
  • Competition
  • Industry trends
  • Overall market and key segments

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