There are several ways to assess your company’s performance in the simulation, including the following:

There are several ways to assess your company’s performance in the simulation, including the following:

  1. Cumulative Profit
  2. Ending Market Share
  3. Average ROS
  4. Average Asset Turnover
  5. Average ROA
  6. Average ROE
  7. Ending Stock Price
  8. Ending Market Capitalization

For this assignment, discuss each of these eight performance measures in terms of what they measure and how they determine company performance. Then, relate them specifically to the company that you are working with by providing an example for each in regard to that company. Then, you will rank these in order of importance in terms of measuring performance and explain why they are ranked the way they are. Choose three measures to base company performance on, given your company in the simulation, and discuss why you chose these measures. Finally, you will choose your strategy for your company in this simulation, whether it is a differentiation strategy or a cost strategy.

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Please use at minimum of three outside scholarly sources for support.

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